Post Tagged with: "cause-related marketing"

Microsoft Launches “7 Ways to Change the World”

Today at the Business for Social Responsibility Conference in San Francisco, Pamela Passman, corporate vice president of Microsoft Global Corporate Affairs, announced “7 Ways to Change the World,” a new online competition to celebrate the general availability of Windows 7 tomorrow, and the power of technology to help change the world. The competition challenges people […]

Our Compliments to the Chefs

Enjoying a Le Cordon Bleu student-prepared dinner before taking in a private screening of Julie & Julia?  Who knew philanthropy could be so…delicious! And FLiPs who are working on building or implementing volunteer programs at your organizations, take note; be inspired by this creative example: Career Education Corporation launched its new partnership with Ronald McDonald […]

Mozilla Service Week

From our friend Jung Fitzpatrick at Idealist: Idealist is partnering with Mozilla (the organization behind the Firefox browser) on their first annual Mozilla Service Week which will match thousands of “techie” volunteers around the world with nonprofits in need of help with IT, web design, programming, blogging, and more. Mozilla Service Week will take place […]

A Very Corporate Christmas: Philanthropy & Business During the Holidays

At the close of the fourth quarter, corporate America is wrapping up its philanthropy for the year. Increasingly, philanthropic activities are extending beyond the company’s foundation or corporate contributions program to its employees and consumers. The holiday season presents the perfect opportunity for businesses to engage the generosity of their patrons and employees, and it […]

The December Giving Bonanza

The giving season is upon us again! According to a recent article in the Wall Street Journal, Americans give away “a third of the quarter-trillion dollars we give away each year” during the month of December. Now more than ever charitable organizations are recognizing this trend, and offering socially-conscious individuals a way to further extend their year-end generosity. From making a donation to a holiday campaign to purchasing a product which donates proceeds to an organization, charitable organizations have greatly expanded upon holiday giving capacities.

Generous Nation

Oftentimes on FLiP we talk about how philanthropy is moving into the forefront of American culture. See: The Mainstreaming of Philanthropy. Well, that trend is about to get a big boost. The latest Ad Council PSA campaign, Generous Nation, is about to launch via television and radio commercials, as well as in print and online […]

The Mainstreaming of Philanthropy

Philanthropy seems to be everywhere you turn these days. Whether it is a yellow bracelet proudly displayed on an individual’s wrist, 10 concerts being performed simultaneously around the world, or a fundraising event featured on an episode of The Apprentice, philanthropy appears to be ever growing in our mainstream culture.